Just Born is a beloved American candy company known for creating some of the most iconic and nostalgic treats in the country. Founded in 1923 by Russian immigrant Sam Born, the company’s name was inspired by a sign in his Brooklyn candy shop proudly proclaiming the freshness of his confections: “Just Born.”

Now headquartered in Bethlehem, Pennsylvania, Just Born has remained family-owned and continues to sweeten shelves across America with a variety of fun and flavorful products. The brand's offerings include:

• PEEPS® – Colorful, marshmallow treats shaped like chicks, bunnies, and other seasonal figures, especially popular around Easter but now available year-round.

• MIKE AND IKE® – Fruity, chewy candies in a rainbow of flavors like Original Fruits, Tropical Typhoon, and Berry Blast.

• HOT TAMALES® – A spicy cinnamon-flavored chewy candy with a loyal fanbase that craves the heat.

• GOLDENBERG’S® PEANUT CHEWS® – A chewy, peanut-filled candy with a rich molasses flavor, and a regional favorite that’s stood the test of time.

• TEENEE BEANEE® – Gourmet-style jelly beans available in unique, city-themed flavor assortments.

Fun Fact: It originally took 27 hours to create one PEEPS® chick by hand. Today, thanks to modern technology, it takes just 6 minutes!

You can find a variety of Just Born favorites right here at York Foods—your go-to for timeless treats and new snack discoveries alike.